SARAH KAPLAN

Flow Kana

Goal:
Improve the wholesale order experience for sales team and buyers.

Methods:
One-on-one interviews, Contextual Inquiry, Sales pipeline research, Journey Mapping, Usability testing

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Teespring

Goal:
Unify the product design experience for all sellers and creators.

Methods:
Cart Sorting, Competitive Analysis, User Surveys & Interviews, Usability testing, Prototyping

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Docusign

Goal:
Redesign DocuSign’s annual conference app.

Methods:
Competitive Analysis, Affinity Diagraming, Feature Prioritization, User Flows, Prototyping, Usability Testing

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IxDA.org

Goal:
Redesign Interaction Design Association’s website.

Methods: User Interviews & Surveys, Affinity Mapping, Competitive Analysis, Design Studio, Usability Testing

 

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